{"created":"2023-06-20T14:45:56.084545+00:00","id":78,"links":{},"metadata":{"_buckets":{"deposit":"40667096-e285-4999-b9ca-dfb765bec45e"},"_deposit":{"created_by":10,"id":"78","owners":[10],"pid":{"revision_id":0,"type":"depid","value":"78"},"status":"published"},"_oai":{"id":"oai:takushoku-u.repo.nii.ac.jp:00000078","sets":["2:23:24:33"]},"author_link":["119","118"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2018-03-28","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"36","bibliographicPageStart":"21","bibliographicVolumeNumber":"112","bibliographic_titles":[{"bibliographic_title":"拓殖大学経営経理研究"},{"bibliographic_title":"Takushoku University research in management and accounting","bibliographic_titleLang":"en"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"マーケティング論の成立は，アメリカ合衆国において20 世紀に入ってからであるが，より普遍化したのは1920 年代（マーケティング統合の時代）である。その有力な1 人としてP・D・コンヴァースを位置付けることができる。学説史上からのコンヴァースの貢献は，①標準的なテキストによるマーケティングの基礎理論の一角を占めたこと，②マーケティング科学論争の仕掛け人となったこと，③小売商圏モデルを提示したことである。","subitem_description_type":"Abstract"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"拓殖大学経営経理研究所"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"13490281","subitem_source_identifier_type":"ISSN"}]},"item_10002_subject_21":{"attribute_name":"日本十進分類法","attribute_value_mlt":[{"subitem_subject":"675","subitem_subject_scheme":"NDC"}]},"item_10002_text_24":{"attribute_name":"種別","attribute_value_mlt":[{"subitem_text_value":"論文 / Article"}]},"item_10002_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"小原, 博"},{"creatorName":"コハラ, ヒロシ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Kohara, Hiroshi","creatorNameLang":"en"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-03-29"}],"displaytype":"detail","filename":"アメリカ・マーケティング学説史考.pdf","filesize":[{"value":"526.7 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"アメリカ・マーケティング学説史考","url":"https://takushoku-u.repo.nii.ac.jp/record/78/files/アメリカ・マーケティング学説史考.pdf"},"version_id":"0fec9f1d-3eda-4af7-938a-77090abaf892"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"P・D・コンヴァース","subitem_subject_scheme":"Other"},{"subitem_subject":"マーケティング基礎理論","subitem_subject_scheme":"Other"},{"subitem_subject":"マーケティング学説史","subitem_subject_scheme":"Other"},{"subitem_subject":"マーケティング科学論争","subitem_subject_scheme":"Other"},{"subitem_subject":"小売商圏モデル","subitem_subject_scheme":"Other"},{"subitem_subject":"イリノイ大学","subitem_subject_scheme":"Other"},{"subitem_subject":"R・バーテルズ","subitem_subject_scheme":"Other"},{"subitem_subject":"J・A・ハワード","subitem_subject_scheme":"Other"},{"subitem_subject":"J・N・シェス","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"アメリカ・マーケティング学説史考 ―P・D・コンヴァース・基礎理論の先達―","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"アメリカ・マーケティング学説史考 ―P・D・コンヴァース・基礎理論の先達―"},{"subitem_title":"A Historical Study on the Marketing Theory of P. D. Converse","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"10","path":["33"],"pubdate":{"attribute_name":"公開日","attribute_value":"2018-03-29"},"publish_date":"2018-03-29","publish_status":"0","recid":"78","relation_version_is_last":true,"title":["アメリカ・マーケティング学説史考 ―P・D・コンヴァース・基礎理論の先達―"],"weko_creator_id":"10","weko_shared_id":-1},"updated":"2023-06-20T15:00:42.055366+00:00"}