{"created":"2023-06-20T14:45:56.271194+00:00","id":82,"links":{},"metadata":{"_buckets":{"deposit":"5ca06c56-4889-41b0-9b74-e1e7cd5a0365"},"_deposit":{"created_by":10,"id":"82","owners":[10],"pid":{"revision_id":0,"type":"depid","value":"82"},"status":"published"},"_oai":{"id":"oai:takushoku-u.repo.nii.ac.jp:00000082","sets":["2:23:24:33"]},"author_link":["127","126"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2018-03-28","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"104","bibliographicPageStart":"91","bibliographicVolumeNumber":"112","bibliographic_titles":[{"bibliographic_title":"拓殖大学経営経理研究"},{"bibliographic_title":"Takushoku University research in management and accounting","bibliographic_titleLang":"en"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"ソーシャルメディアの出現によって，従来の企業と顧客との関係に大きな変化が現れてきている。情報が企業から顧客に提供されるだけでなく，顧客から企業あるいは顧客間といったことが容易に行われるようになることで，顧客からの情報発信が無視できなくなってきた。さらに商品を消費だけの存在として捉える従来の顧客像は，特にソーシャルメディアの発展によって転換が求められてきている。自らが発言し，体験を共有することを行う顧客は，価値共創のパートナーとして捉えるべきものとなる。本稿では，これらの問題意識を踏まえ，消費者行動論，S-D ロジック，そして顧客満足・ロイヤルティ研究を検討することによって，顧客エンゲージメント研究の意義を考察する。さらに，既存研究の問題点を提示することで今後の方向性について示す。","subitem_description_type":"Abstract"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"拓殖大学経営経理研究所"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"13490281","subitem_source_identifier_type":"ISSN"}]},"item_10002_subject_21":{"attribute_name":"日本十進分類法","attribute_value_mlt":[{"subitem_subject":"675.2","subitem_subject_scheme":"NDC"}]},"item_10002_text_24":{"attribute_name":"種別","attribute_value_mlt":[{"subitem_text_value":"論文 / Article"}]},"item_10002_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"庄司, 真人"},{"creatorName":"ショウジ, マサト","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Shoji, Masato","creatorNameLang":"en"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-03-29"}],"displaytype":"detail","filename":"顧客エンゲージメントの理論的貢献に関する考察.pdf","filesize":[{"value":"378.0 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"顧客エンゲージメントの理論的貢献に関する考察","url":"https://takushoku-u.repo.nii.ac.jp/record/82/files/顧客エンゲージメントの理論的貢献に関する考察.pdf"},"version_id":"944efcd3-d2f9-4040-a6fc-86a36d5fbf13"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"顧客エンゲージメント","subitem_subject_scheme":"Other"},{"subitem_subject":"S-D ロジック","subitem_subject_scheme":"Other"},{"subitem_subject":"顧客ロイヤルティ","subitem_subject_scheme":"Other"},{"subitem_subject":"消費者行動","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"顧客エンゲージメントの理論的貢献に関する考察 ―価値共創の視点から―","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"顧客エンゲージメントの理論的貢献に関する考察 ―価値共創の視点から―"},{"subitem_title":"An Investigation of Theoretical Innovation on Customer Engagement in Marketing : From the View of Value Co-Creation","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"10","path":["33"],"pubdate":{"attribute_name":"公開日","attribute_value":"2018-03-29"},"publish_date":"2018-03-29","publish_status":"0","recid":"82","relation_version_is_last":true,"title":["顧客エンゲージメントの理論的貢献に関する考察 ―価値共創の視点から―"],"weko_creator_id":"10","weko_shared_id":-1},"updated":"2023-06-20T15:00:34.772888+00:00"}